Hello,
I am a strategic, collaborative, and hands on design leader who loves making technology  human.

I practice design as a way of not only creating beautiful experience, but as a strategic act. What a person sees, experiences, and feels in a product is what a brand stands for so I strive to design with vision and awareness of that conversation.

My approach is rooted in true human centered design thinking and shaped by 13+ years of shipping strategic products in tight collaboration with engineering, product, marketing, and operations teams. Previously at R/GA, frog, Aura, Superpedestrian, Zipcar, and Spartan Race.

Brands I’ve loved designing with.

Joseph Agresta, CCO at Aura • Jeff is the proverbial Swiss Army Knife. Having worked with him for nearly 2 years at Aura, I can confidently attest to his exceptional skills in UX Design, Product Strategy, and overall leadership. Jeff consistently demonstrates an in-depth understanding of user experience principles, ensuring that every design decision aligns with the user's journey and expectations. Moreover, Jeff has a reputation for being a strong leader. By leading by example, he inspires his teams to push limits and strive for excellence. He navigates challenges with a calm and solution-oriented approach that makes him an invaluable asset in fast-paced, often-complicated and demanding product design environments. If you need an experienced designer, a product strategist, or someone who can scale your design team, Jeff is the right person for the job.

Joseph Agresta, CCO at Aura • Jeff is the proverbial Swiss Army Knife. Having worked with him for nearly 2 years at Aura, I can confidently attest to his exceptional skills in UX Design, Product Strategy, and overall leadership. Jeff consistently demonstrates an in-depth understanding of user experience principles, ensuring that every design decision aligns with the user's journey and expectations. Moreover, Jeff has a reputation for being a strong leader. By leading by example, he inspires his teams to push limits and strive for excellence. He navigates challenges with a calm and solution-oriented approach that makes him an invaluable asset in fast-paced, often-complicated and demanding product design environments. If you need an experienced designer, a product strategist, or someone who can scale your design team, Jeff is the right person for the job.

Sr. Product Designer • I’ve had different managers at Aura, but he’s had the MOST positive impact on me. Just a great balance of leadership + guidance from you mixed with putting (healthy) pressure + accountability on me, and mixing that with being so approachable, fun, and feeling like a friend to everyone on the team too. The perfect balance.

Sr. Product Designer • I’ve had different managers at Aura, but he’s had the MOST positive impact on me. Just a great balance of leadership + guidance from you mixed with putting (healthy) pressure + accountability on me, and mixing that with being so approachable, fun, and feeling like a friend to everyone on the team too. The perfect balance.

Ilya Sinelnikov, VP Product • Jeff is one of the best Design Leads I've ever worked with. He combines outstanding design skills in various areas (industrial design, web design, mobile, graphic design, UX) with very strong leadership skills. He can be responsible for any complex products in a fast-changing environment, he handles deadlines precisely and knows when and how to escalate any issues to stakeholders when needed.

Ilya Sinelnikov, VP Product • Jeff is one of the best Design Leads I've ever worked with. He combines outstanding design skills in various areas (industrial design, web design, mobile, graphic design, UX) with very strong leadership skills. He can be responsible for any complex products in a fast-changing environment, he handles deadlines precisely and knows when and how to escalate any issues to stakeholders when needed.